Are you creating content for yourself OR your ideal client?
Effective marketing should focus on solving the problems of your ideal customer. Put yourself in their position. In a social media environment your job as a business owner is to provide value, inspiration and education to your prospective customer- with a dash a sales.
This positions your business as the expert in your field. Remember- no one wants to be “sold to” in every post. This tone turns your customers off! Be thoughtful and giving - not “cheesy” and ALWAYS Branded!
Some examples:
Business: Accountant
Ideal Client: Small to Medium Size Business Owners
Value Added Social Media Content: Explanation of new tax laws, Entrepreneur Inspiration, Money saving ideas, Live Q & A, Visuals created with Testimonials ...
Business: Real Estate Broker
Ideal Client: New Home Owners, Retirees, and those looking to sell their home
Value Added Social Media Content: New Listings and just sold homes to show success, Curb appeal and staging tips, Local Market education...
Business: Coffee House
Ideal Client: Local College students and Entrepeneurs
Value Added Social Media Content: Daily coffee specials or weekly contests, coffee quotes, Healthy Coffee Facts, How speciality drinks are made...
Does this seem important yet overwhelming?
Delegate it to a Branding Specialist - Lets Talk
or call us: 910.770.3151
Just remember the content needs to match the platform (cheat sheet from Acorn):
