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Be the Customer: Marketing Mini

Writer's picture: Leigh FowlerLeigh Fowler

Are you creating content for yourself OR your ideal client?

Effective marketing should focus on solving the problems of your ideal customer. Put yourself in their position. In a social media environment your job as a business owner is to provide value, inspiration and education to your prospective customer- with a dash a sales.


This positions your business as the expert in your field. Remember- no one wants to be “sold to” in every post. This tone turns your customers off! Be thoughtful and giving - not “cheesy” and ALWAYS Branded!


Some examples:

Business: Accountant

Ideal Client: Small to Medium Size Business Owners

Value Added Social Media Content: Explanation of new tax laws, Entrepreneur Inspiration, Money saving ideas, Live Q & A, Visuals created with Testimonials ...


Business: Real Estate Broker

Ideal Client: New Home Owners, Retirees, and those looking to sell their home

Value Added Social Media Content: New Listings and just sold homes to show success, Curb appeal and staging tips, Local Market education...


Business: Coffee House

Ideal Client: Local College students and Entrepeneurs

Value Added Social Media Content: Daily coffee specials or weekly contests, coffee quotes, Healthy Coffee Facts, How speciality drinks are made...


Does this seem important yet overwhelming?

Delegate it to a Branding Specialist - Lets Talk

or call us: 910.770.3151


Just remember the content needs to match the platform (cheat sheet from Acorn):

Social Media Cheat Sheet

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