Benefits of Social Media for Business
Content Creation and Connection are tasks in marketing that are never ending but oh the value.
What are some of the benefits?
Increase brand awareness
Humanize your brand
Establish your business as an industry thought leader
Stay top of mind
Increase website traffic
Connect with your customers/audience
1. Increase brand awareness.
This is marketing 101 - Why did you go in business? to solve a problem? provide a service? create a superior product or experience? Well spreading the "Why" and What" of your business is how your generate sales....period. So increasing awareness is crucial. With nearly half the worlds population using social media platforms, they are the natural place to reach new and highly targeted potential customers. 60% of Instagram users say they discover new products on the platform.
2. Humanize your brand
Do you read product reviews? Do you research brands? Do you ask around? A UK study from Trinity Mirror Solutions found that more than half of adults do not trust a brand until they see "real-world proof" that the brand is keeping its promises. This just means that you need to connect by showing your human side. Focus on building relationships, show behind the scenes, share testimonials and experiences.
3. Establish your business as an industry thought leader
No matter your industry, social media ( and email marketing, blog posting, podcasting, etc) offers the opportunity to establish your brand as the thought leader - the go to source for information on topics related to your niche. When your brand provides the valuable information - its is win win for your industry and your market positioning AND you are building consumer trust!
4. Stay top of mind
Not only are you trying to be relevant when your customers and potential customer logs onto their social media platform of choice, you also want to prompt notifications. So, yes, you should create valuable content and "appear" in their feed, this allows you to be remembered or thought of when your customer needs your product or service. No one wants to be forgotten.
5. Increase website traffic
Your website is like you storefront or home base. All things should lead back to your website. Sharing great content from your blog or website to your social channels is a great way to increase exposure and then bring them to your "home base" where they can learn more about you. Product profiles, happy clients, behind the scenes, research on your industry....these roads should all lead back to your homebase. Also great content posts created for specific platforms should always include your url and contact info to allow for easy connection.
6. Connect with your customers/audience
Social networks give you the opportunity to interact directly with customers, fans and prospects and likewise give them the chance to interact directly with your brand. But for this to work you must engage - get in their notifications! Stay active and respond and like and repost and connect..... and repeat.
Social Media is a such an opportunity for your brand. Platforms may change but social is not going away ...so create content, connect with your peeps and do it again!
Studio 110 Works is a Branding Boutique with more than 15 years of experience in brand management and marketing strategy. Our capabilities range from content creation to corporate consulting, new business identity to social media management... and so much more. We would love to work with you