How Are You Presenting?
“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.” (Simon Mainwaring)
Just How Are You Presenting?
You should have an idea of your audience and what products or services you offer. How you present makes a difference!
Are you a fine dining restaurant and your business card is thin and flimsy?
Are you a B2B brand and you don't have professional brochures or presentations?
Every time you touch a prospective customer or client you have an opportunity to build your brand or sell your brand short.
A pdf version of a nice brochure can be emailed - So one piece can be printed or emailed as you need. A scanned copy of a brochure does not add to your brand - It makes you seem less progressive and polished.
When was the last time you updated your company presentation slides?
You don't need twelve different printed pieces - A nice business card, 1 or 2 brochures, a clean and simple website, social media with well thought out imagery and messaging will go a long way.
You cannot expect high quality clients with sub par sales collateral..... It is only one part of your business but it WILL set the tone as you build relationships with your audience.
Studio 110 Works is a branding boutique that enjoys helping businesses grow 👊🏻